Meet Lilly-Mae Roberts
Meet the Founder Challenging the Corporate Mold: The Story of Lilly-Mae Roberts
Lilly-Mae Roberts is a marketing coach, mindset strategist, and the visionary founder behind Thirty Seven Co and the soon-to-launch Thirty Seven Spaces — two mission-driven brands reshaping how founders show up, create, and belong in the modern business world.
At just 22 years old, Lilly has already built a reputation for helping entrepreneurs find clarity in their message, confidence in their presence, and direction in their growth. Through Thirty Seven Co, she coaches founders on how to build a marketing strategy that feels like them — not forced, not performative, but deeply aligned with who they are. Her philosophy is simple:
Purposeful marketing > loud marketing.
Her work centres on helping business owners communicate with intention, sell with integrity, and get paid for the work they’re genuinely proud of.
But her next chapter, Thirty Seven Spaces, reflects something even bigger — a bold response to a problem she has witnessed for years: the lack of accessible, inclusive, and neurodivergent-friendly environments for creators and founders.
Lilly noticed something many overlooked:
Most coworking and content studios aren’t built for real people.
They’re often cold, corporate, overstimulating, inaccessible, or quietly dismissive of those who don’t fit the “traditional” entrepreneurial mould — especially neurodivergent founders.
Growing up severely dyslexic, navigating autism, and carrying intense social anxiety, Lilly felt this firsthand. She experienced what it meant to be misunderstood, underestimated, and told to “choose a normal career”. Yet instead of shrinking, she built a business that honours the type of spaces she wished existed.
Thirty Seven Spaces will be a creative studio designed with accessibility, personality, and neurodivergent comfort at its core.
Think:
- Communal, chat-friendly work zones
- Clearly marked, low-sensory quiet areas
- Private booths for focus
- Colourful, comforting chill-out corners
- A space that feels like creativity, not corporate confinement
Inspired by Google-like innovation but made accessible for everyone — especially people who have never fully felt like they belonged in traditional business spaces.
This mission is deeply personal. Lilly’s mother uses a wheelchair, and she has lost count of the number of studios and content spaces that simply weren’t accessible. Watching her mum navigate a world not built for her reinforced something crucial:
If a space isn’t accessible, it isn’t innovative.
Lilly’s leadership influences span from her coach, Alexa Wilkinson, whose resilience and no-nonsense guidance helped her rebuild direction during the hardest moments of her journey — to Grace Beverley, whose approach to transparency, accessibility, leadership, and constant learning inspires the type of founder Lilly aims to become: one built on substance, not noise.
At her core, Lilly is determined, funny, and endlessly creative — but she is also a builder with depth. Someone who has battled self-doubt, career confusion, and mental exhaustion… and still chose to create something meaningful, not just for herself but for others who have never felt seen in the business world.
Through Legacy Bench, Lilly hopes to gain clarity, connection, and support as she steps into this next chapter of building a space that redefines what “belonging” looks like for founders everywhere.
