Meet Carl Zhang
Meet Carl Zhang — The Visionary Building a Cross-Border Creator Network Between China & the UK
In a digital world where creativity moves at the speed of culture, few emerging entrepreneurs stand out with a vision as bold and globally connected as Carl Zhang. Based in Manchester, Carl is an aspiring digital entrepreneur developing a next-generation MCN (Multi-Channel Network) designed to bridge creators, influencers, and audiences across China and the United Kingdom.
Carl’s passion for content creation is rooted not in performance metrics or viral fame, but in purpose. For him, social media is a tool for storytelling — a space where people express who they are, connect with communities, and document the moments that make life meaningful. His guiding philosophy is inspired by the iconic line:
“One day you leave this world behind, so live a life you will remember.”
Now, Carl is channelling that purpose into building a creator-driven MCN that empowers emerging voices, supports digital careers, and gives creators the tools to grow their influence in a sustainable and ethical way.
A Two-Way Bridge Between China & the UK
Carl’s upcoming MCN venture is one of the first of its kind: a cross-border system that allows content to travel fluidly between China’s massive creator ecosystem and the UK’s global-facing platforms.
His model includes:
- Bringing Chinese creators into the UK market
Translating, editing, rebuilding, and managing their content across TikTok, YouTube, and Instagram — then sharing the revenue as the accounts grow. - Helping UK creators enter China
Repositioning their content for platforms like Douyin, Bilibili, and Xiaohongshu, while enabling access to lucrative Chinese brand deals. - Incubating new creators from scratch
Offering content direction, scripting, editing, account management, and growth support for people who want to become influencers but don’t know where to start.
It’s an ambitious idea — and one almost no one is doing in the UK market today.
An Entrepreneur Inspired by Authentic Creators
Carl’s biggest role models are two Chinese creators known as “NiDa”, who built a loyal audience without big budgets, advanced equipment, or hype. Their charm, creativity, and genuine joy sparked Carl’s belief that:
“Social media shouldn’t be about chasing traffic — it should be about doing what you love.”
His personal channel will focus on adventure, exploration, and meaningful life moments, while his company will build a network that empowers other creators to grow alongside him.
The Bigger Mission
Carl describes himself as curious, adventurous, and enthusiastic — qualities that show in his entrepreneurial journey. Above all, his mission is clear:
To help people express their stories, build digital identities they’re proud of, and create impact through authentic, purposeful content.
As he steps into the creator world himself, he hopes to inspire others to live boldly, explore deeply, and build lives worth remembering.
